Fast-moving consumer goods (FMCGs), such as snacks, beverages, toiletries, and household items, are essential to daily life and are in constant demand. Their high turnover rate requires supply chains that are not only fast but also reliable, scalable, and cost-effective. In Canada’s competitive retail and e-commerce sectors, businesses handling FMCGs need a logistics partner that can keep pace with demand fluctuations, ensure timely delivery, and maintain product quality. This is where third-party logistics (3PL) providers, such as MacMillan SCG, come in.
What Are Fast-Moving Consumer Goods?
FMCGs are products that sell quickly at relatively low cost. Examples include packaged foods, soft drinks, over-the-counter medicines, and personal care items. These goods typically have a short shelf life due to high consumer demand or perishability. Therefore, speed and efficiency in warehousing, distribution, and delivery are vital to avoiding stockouts and spoilage.
These items often require multiple shipments, specific handling requirements (such as ambient or temperature-controlled storage), and high-frequency order fulfillment. Even minor disruptions in the supply chain can have a significant impact on customer satisfaction and revenue.
Logistics Challenges in FMCG
Managing the logistics of FMCGs presents several challenges:
- Products need rapid turnover and replenishment.
- Inventory must be precisely managed to avoid overstocking or stockouts.
- Cold or ambient storage may be required.
- High-volume orders must be fulfilled accurately and quickly.
- Seasonal or promotional demand spikes require flexible scaling.
- Efficient last-mile delivery is essential to meeting delivery SLAs and maintaining customer satisfaction.

3PL Solutions from MacMillan SCG
MacMillan SCG addresses these challenges with integrated, tech-driven 3PL services tailored for the FMCG sector. With over 20 years of experience, MacMillan is one of Canada’s most trusted logistics partners, offering end-to-end visibility and efficiency throughout the supply chain:
- Warehousing: GMP-certified, temperature-controlled storage options, with over 250,000 sq. ft. of racked and bulk space strategically positioned across Canada. Learn more about our warehousing and distribution services.
- Speed & Accuracy: 8-hour dock-to-stock times and 99.56% inventory accuracy ensure products are always ready for sale. Our WMS is Mantis-powered, allowing real-time tracking and reporting.
- Order Fulfillment: 99.5% perfect order rate backed by seamless integration with major e-commerce platforms. Discover more on our e-commerce fulfillment solutions.
- Transportation: Our national fleet of 3000+ drivers uses AI-powered route optimization for timely, efficient delivery, covering 90% of FSAs with next-day service. Visit our transportation services page to explore the network.
- Final Mile Delivery: Our last-mile delivery solutions ensure your FMCGs arrive exactly when and where needed, with options for white-glove service and real-time tracking.
Real Results for FMCG Businesses
MacMillan’s ability to handle high-volume, fast-turnaround operations makes it a preferred logistics partner for FMCG brands. With 45 cross-dock locations nationally and over 3.1 million shipments handled annually, our clients benefit from scalable logistics, reduced delivery times, and end-to-end support.
Whether you’re shipping personal care products across Ontario or distributing beverages nationwide, MacMillan’s precision-driven approach ensures your inventory moves seamlessly through every stage of the supply chain.
Why Choose a 3PL for FMCG?
Partnering with a specialized 3PL provider like MacMillan gives FMCG businesses:
- Reduced operational costs through shared infrastructure
- Flexibility during demand spikes and seasonal surges
- Enhanced tracking and inventory control via advanced WMS
- Compliance with Canadian health and safety regulations
- Scalable logistics infrastructure to support growth
- Seamless integration with leading e-commerce platforms like Shopify, Amazon, and Walmart
About MacMillan SCG
MacMillan Supply Chain Group is a Canadian leader in 3PL and logistics services, trusted by over 40 top-tier brands. We specialize in tailored supply chain solutions, including warehousing, container destuffing, final mile delivery, and more. Our systems are designed to scale with your business, using data and automation to reduce errors, improve visibility, and increase profitability. Our same-day and next-day capabilities, combined with 99.00% OTIF performance, make us a reliable choice for FMCG businesses across Canada.
Ready to streamline your FMCG supply chain?
Partner with MacMillan SCG to simplify your logistics and meet your consumers’ expectations with precision and speed. Request a quote today and experience Canada’s trusted 3PL advantage.


