Mastering Last Mile Fulfilment: The Key to Winning in E-Commerce Logistics

In today’s experience-driven economy, where consumer loyalty hinges on speed and convenience, the final leg of your delivery process—last mile fulfilment—can either elevate or erode your brand. Particularly for food and beverage brands and fast-moving consumer goods (FMCGs), the last mile is where trust is tested and customer expectations peak.

MacMillan Supply Chain Group helps businesses meet these expectations with scalable, AI-powered logistics solutions that transform the final mile into a competitive advantage.

What is Last Mile Fulfilment and Why Does It Matter?

Last mile fulfilment refers to the final step in a product’s journey—from warehouse to customer doorstep. Despite being the shortest segment, it’s often the most expensive and complex, accounting for over 50% of total logistics costs, as highlighted in Capgemini’s Last Mile Report.

This step has a direct impact on customer satisfaction, loyalty, and perceived product value. According to McKinsey & Company, 70% of online shoppers consider delivery speed and reliability crucial to their buying decision.

MacMillan ensures 90% of Forward Sortation Areas (FSAs) in Canada are covered by next-day delivery through a dedicated fleet of over 3,000 drivers, processing 3.1 million shipments annually.

Common Barriers in Last Mile Delivery

Urban congestion and rising fuel costs
Failed or late deliveries leading to perishables loss
Lack of visibility into in-transit shipments
Pressure to meet tight SLAs for DTC and retail customers
Fragmented 3PL services leading to inconsistent brand experience

At MacMillan, we address these with predictive analytics, AI-optimized routes, and real-time tracking technologies that keep operations transparent and aligned with your service standards.

Explore our transportation technology

Why MacMillan SCG is Built for Complex Last Mile Logistics

Our last mile framework is built for agility and scale:

High Lane Densities:Reduce delivery cost per unit across major markets
Nationwide Network: Access to 45+ cross-dock hubs and metro-to-rural reach
Big & Bulky Fulfilment: Full-service delivery for CPGs, appliances, and more
SLA-Centric Execution: We deliver on your commitments with precision

Need specialized fulfilment like temperature-controlled delivery or white-glove service for high-value goods?
Explore our specialized solutions

Integrated Fulfilment Backed by a Robust WMS

What sets us apart is full-stack fulfilment integration. We connect:

All operations are unified under our Mantis-powered Warehouse Management System (WMS), providing:

Real-time inventory tracking
99.56% accuracy
99% OTIF (on-time in-full) shipments
Over 350 KPI metrics to inform your decisions

Built for Food & Beverage, Retail, and DTC Brands

MacMillan’s fulfilment architecture is purpose-built for fast-moving industries:

Perishables: Time-sensitive, condition-controlled delivery
Beverages & Supplements: Bulk order management with FIFO/FEFO logic
Retail & Apparel: White-label branding and SKU-level tracking
DTC E-commerce: Seamless integrations with Shopify, Amazon, WooCommerce, and more

According to the National Retail Federation (NRF), 83% of consumers expect full control over delivery times, locations, and tracking—which places even more pressure on your last mile strategy.

Learn how we support high-growth sectors

Is Your Business Ready to Scale with Smarter Logistics?

Switching logistics providers can feel risky—but at MacMillan, we make it seamless. Our fast-track migration model includes:

Zero-downtime onboarding
Data-driven WMS integration
Dedicated support throughout testing, go-live, and scaling

Discover our onboarding process

Transform Your Last Mile into a Brand Asset

In a world where logistics is a major brand differentiator, last mile fulfilment can’t be an afterthought. It must be optimized, visible, and reliable.

By partnering with MacMillan SCG, you empower your operations with: